I believe that if company leaders spent as much time and effort designing the employee experience as they do the customer experience, they would catapult their team’s performance.  

Think about it, leaders spend countless hours—and millions of dollars— researching, developing, marketing, and communicating products and services to deliver an experience that will keep customers and clients coming back.  

I’ve seen first-hand how team collaboration, proper coaching, thoughtful communication, sincere recognition, and helpful feedback can inspire the performance of thousands of employees, translate to brand loyalty among millions of customers, and deliver remarkable results. 

Unfortunately, when it comes to the employees who are asked to deliver these products and services, their employee experience is largely left to chance.

But this doesn’t happen by reading a few leadership books or attending a conference.

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I believe the culture you want is the culture you construct and if you want it to last and have a real impact on performance you have to build systems to protect and care for it at every turn.

Meet Pam Nemec

Brand Culture Expert & Speaker

Pam Nemec, is a brand culture expert and speaker. Her thought leadership around Brand Culture via HR and Brand Communications has led to recruiting, retaining, and caring for over 50,000 employees and connecting with millions of customers over the course of her 30-year career, where she ultimately served as the head of HR, Brand Communications & Culture for Whataburger, a multi-billion-dollar Texas based restaurant brand.

She has been widely recognized for blazing a trail in social media, public relations, employee communications, and human resources, merging them in ways that are innovative, resulting in high employee engagement, increased retention, and admired brand culture. 

Her initiatives and insights have been featured in national media outlets such as USA Today, QSR Magazine, and Texas Monthly, to name a few.

Today, she speaks for corporations and coaches on her method, “Building a Remarkable Brand From The Inside Out.” She brings a refreshing, actionable perspective that inspires passionate employees who deliver impressive results.

Pam knows that a business can only be as good as its employees’ internal cohesion and satisfaction.  

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Under her tutelage, her team successfully connected brand sentiment with immense ROI, engaging hundreds of millions of customers and tens of thousands of employees. Pam spearheaded widely successful digital recruitment campaigns, launched a digital newsroom, led award winning social media efforts, and built communication systems to protect and promote their sought-after culture. 

All of this resulted in loyal employees and fanatical customers. Her initiatives and insights have been featured in national media outlets such as USA Today, QSR, Nations Restaurant News and Texas Monthly, to name a few. 

Pam knows that a business can only be as good as the internal cohesion and satisfaction of its employees, hence her drive and continued advocacy for building systems that protect and promote the employee and customer experience. Pam speaks and consults on her proprietary model The Remarkable Brand Blueprint™: 8 Steps to Building an Unbeatable Brand from the Inside Out.

I grew up in a small south Texas town about 20 miles from Corpus Christi. That small-town taught me two life lessons I'll never forget:


No matter how much success you experience in your life, you should never get “too big for your britches”.


If you ever lead others, lead them in a way that would make your family proud. 

Fran and Charlie (Mom & Dad) and my siblings Tracie, Brad, and Kari have always been my biggest fans and fierce protectors. However, they've also been there to remind me of my small-town roots where firm handshakes, humility, hard work, good character, and helping others are a way of life. 

I believe the best organizations build their cultures on similar principles.

In my 30-year career, 20 of which I spent working for a multi-billion-dollar restaurant brand, I learned how to treat employees with respect, stay true to your values, and take care of your team. These are the principles that truly set you apart from your competition. 

It’s not the conventional way to run a business, but it leads to success. When people feel respected, heard, valued, and appreciated, they’ll move mountains to create an excellent experience for their co-workers and the many customers interacting with the brand.

Best of all, when you lead this way, you make yourself and your family proud — that alone is worth the effort.


"Pam is a true leader, capable of turning complex problems into simple solutions. We worked together on several major business transformations in the course of the last twenty years. Pam’s servant heart and unwavering belief in the unique talents of her fellow team members motivated them to do their own part of the job better and strive for great results. If you are looking for a leader who encourages strategic thinking, innovation, and action look no further than Pam."

Leonard Mazzocco, Former SVP Training & Development, Whataburger

“Pam brings charisma, drive, and humility to every project. I’ve seen her motivate and rally teams to make the impossible happen. A defender of the truth and openness to hard conversations, she is the kind of leader you want by your side.”

Heather Miller, Director of Brand Management, McGarrah Jesse

“Business is Hard! Pam realizes this and finds ways to add fun, dignity, caring and goodness to the messages that touch the teams. If you’re looking for someone who is passionate and determined to deliver a caring culture to the masses then you have found the right speaker and coach in Pam!”

Preston Atkinson, Former CEO & President, Whataburger Restaurants

“The biggest takeaway from working with Pam Nemec on a project is a profound respect for her leadership style. She is knowledgeable and passionate but never succumbs to pressure situations. She leads by example with kindness and authenticity.”

Cindy Childers, President & Executive Producer, Priority One Media

“Pam has a special talent to gauge corporate culture. She can sense what a culture needs to be healthy or what is missing. She can install a corporate conscience to help improve productivity.

Dino Del Nano, Former COO of Whataburger Restaurants

Build a Brand that's Remarkable from the Inside Out