As a CEO, you care deeply about your company’s culture. You understand that a strong, positive culture is essential for your brand’s success. Yet, despite your best efforts, you might find yourself struggling to bring this culture to life, especially when it comes to ensuring that your team respectfully and effectively works together. Could it […]

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I heard this quote years ago, and it stuck with me. “WHAT YOU FOCUS ON EXPANDS!” I was in my early thirties when I realized that life would not always go my way. Many times, it wouldn’t. So, I had to learn to shift my perspective quickly and for my own good. I could easily […]

As a CEO, you’re constantly looking for ways to stay ahead of the competition and create lasting relationships with your customers. Traditional marketing and standard HR practices have served their purpose, but in today’s rapidly changing landscape, they’re no longer enough. The future belongs to companies that can genuinely connect with their customers and employees […]

As a CEO, you care deeply about your company’s culture. You understand that a strong, positive culture is essential for your brand’s success. Yet, despite your best efforts, you might find yourself struggling to bring this culture to life, especially when it comes to ensuring that your team respectfully and effectively works together. Could it […]

“A study revealed that integrating storytelling into a brand’s strategy can boost the perceived value of products by up to 2,706%. This dramatic increase shows how powerful storytelling can be in enhancing the overall perception of a brand, which can translate into a stronger, more motivated workforce that sees the tangible impact of their efforts […]

Dad having a very important tea party with my then 5-year-old daughter, Kaitlyn.

A friend of mine recently told me that she had once worked for the “best, worst culture, ever!”

This organization was known for being a “fun” place to work. They talked about it in their recruiting efforts, bragged about it in company-wide meetings, and leaders used it as a way to rally the team.

The problem was that although they had the parties, the perks and the speeches to point to, the actual employee experience, the one people dealt with every day, was filled with chaos, confusion and conflict.

As we move through our lives, we hope to leave behind a legacy that makes us proud. For leaders, that legacy can stretch far beyond friends and family. I recently had a conversation with a dear friend of mine about this very subject. We talked about points in our career where we had to make […]

Years ago, my sister, Tracie, and I found ourselves stepping onto one of the biggest stages of our lives. Tracie (or Tracie Lynn) is a Texas Music artist, and back when I was in college, I used to sing with her to make some extra cash. One of our biggest gigs? Performing at the Austin […]

“Why do you stay?” I used to get this question a lot.  In this day and age, it’s not “normal” to stay at the same company for 20 years.  This question usually came up during interviews. The candidate would see my love for the people and the brand and my obsession with sharing it with […]

Meet Pam Nemec

Pam Nemec, is a brand culture expert and speaker. Her thought leadership around Brand Culture via HR and Brand Communications has led to recruiting, retaining, and caring for over 50,000 employees and connecting with millions of customers over the course of her 30-year career, where she ultimately served as the head of HR, Brand Communications & Culture for Whataburger, a multi-billion-dollar Texas based restaurant brand.

She has been widely recognized for blazing a trail in social media, public relations, employee communications, and human resources, merging them in ways that are innovative, resulting in high employee engagement, increased retention, and admired brand culture. 

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Meet Pam Nemec

Pam Nemec, is a brand culture expert and speaker. Her thought leadership around Brand Culture via HR and Brand Communications has led to recruiting, retaining, and caring for over 50,000 employees and connecting with millions of customers over the course of her 30-year career, where she ultimately served as the head of HR, Brand Communications & Culture for Whataburger, a multi-billion-dollar Texas based restaurant brand.

She has been widely recognized for blazing a trail in social media, public relations, employee communications, and human resources, merging them in ways that are innovative, resulting in high employee engagement, increased retention, and admired brand culture. 

Under her tutelage, her team successfully connected brand sentiment with immense ROI, engaging hundreds of millions of customers and tens of thousands of employees. Pam spearheaded widely successful digital recruitment campaigns, launched a digital newsroom, led award winning social media efforts, and built communication systems to protect and promote their sought-after culture. 

All of this resulted in loyal employees and fanatical customers. Her initiatives and insights have been featured in national media outlets such as USA Today, QSR, Nations Restaurant News and Texas Monthly, to name a few. 

Pam knows that a business can only be as good as the internal cohesion and satisfaction of its employees, hence her drive and continued advocacy for building systems that protect and promote the employee and customer experience. Pam speaks and consults on her proprietary model The Remarkable Brand Blueprint: 8 Steps to Building an Unbeatable Brand from the Inside Out.

Build a Brand that's Remarkable from the Inside Out

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