On the Blog

Here’s a familiar story: A new hire walks in on day one: bright-eyed, caffeinated, hopeful.They’ve done their research. They know the company’s mission. They’re ready to dive in. By lunch, that optimism is gone. It slips out the door just that quickly because if the old adage “you only get one chance to make a […]

I’ve been inside a lot of organizations over the years: big brands, scrappy startups, and everything in between. And here’s something I’ve seen far too often: a well-meaning leadership team asks for employee feedback, they get it, but then…nothing happens.  No acknowledgment. No action. No follow-up. And just like that, trust erodes. Burnout doesn’t usually […]

Let’s start with a hard truth: Employees don’t trust words. They trust actions.  Yet leaders stand in front of rooms full of employees, deliver inspiring speeches, and send out emails with big, bold mission statements, expecting that to be enough. It’s not. The number one communication mistake leaders make—the one that destroys trust faster than […]

You’ve been told over and over: “If you want better performance, you need a better culture.” So you’ve done what everyone says works— ✅ Increased pay✅ Improved benefits✅ Thrown in perks and parties for good measure But let me ask you—has it actually improved performance? Probably not. Sure, it might keep people around for a […]

“Why do you stay?” I used to get this question a lot.  In this day and age, it’s not “normal” to stay at the same company for 20 years.  This question usually came up during interviews. The candidate would see my love for the people and the brand and my obsession with sharing it with […]