“A study revealed that integrating storytelling into a brand’s strategy can boost the perceived value of products by up to 2,706%. This dramatic increase shows how powerful storytelling can be in enhancing the overall perception of a brand, which can translate into a stronger, more motivated workforce that sees the tangible impact of their efforts in the market.”

According to Gallup, only 15% of employees worldwide are emotionally invested in and focused on creating value for their organizations. This suggests a significant disconnect for the majority of employees.

This information is not new to CEO’s. They are aware of the decline in employee engagement and understand the impact of low employee morale on company performance. They read leadership books, attend conferences, and contemplate solutions, but building a connected culture takes time, and for a CEO, time is in short supply.

The problem is not a lack of information but a lack of activation.

There are many ways to activate culture, including creating a system for sharing the stories that bring it to life.

If you’re ready to do things differently, consider these three tips:

~Besides celebrating the numbers, celebrate and spotlight the employee and customer interactions that made the numbers possible.

~ Share stories that connect people to the values that build your brand and the character that sets you apart from the competition.

~ Spotlight employee accomplishments and celebrate their successes.

If you want to move the needle on performance, you must move the needle on employee morale. Sharing the stories that make people proud, is just one step in the right direction.